In 2020, the world faced unprecedented challenges. Amid a global pandemic and political uncertainty, many wondered how to navigate the future. Yet, even in these times of hardship, stories of resilience and innovation began to emerge. It was from this spirit that Impactos Positivos was born. Founded by Gisele Abrahão, the initiative became a beacon of hope, designed to recognize and celebrate those making a tangible difference in the world.

Gisele saw not only the difficulties around her but also the perseverance and creativity of individuals and businesses. She believed that, even in adversity, there was an opportunity to highlight those committed to building a better future. From the beginning, Impactos Positivos was more than an award—it was a platform to celebrate hope, progress, and the unwavering commitment to positive action.

Harnessing Technology to Build a Impact-driven Platform

At its core, Impactos Positivos aimed to utilize the power of technology to create a digital catalog of individuals and organizations driving positive change. This catalog served as a platform to shine a spotlight on those transforming society through social, environmental, and economic impact. But it didn’t stop there. Civil society engagement became a critical focus. From the outset, Impactos Positivos recognized that for an economy to truly embrace positive impact, everyone—individuals, businesses, and communities—must understand its importance.

In its first year, the response was overwhelming. The initiative quickly gained traction, with widespread engagement that far exceeded expectations. People and businesses alike resonated with the message of positive change, and Impactos Positivos became a symbol of progress during a time of uncertainty.

A Clear Vision for the Future

As Impactos Positivos continues to grow, the vision for the future is clear. The platform is not just about celebrating the present; it is about ensuring continuity and impact in the years to come. We are structuring it to guarantee that the Impactos Positivos Award and all the other programs and initiatives strengthen the entrepreneurial and societal landscape.

By providing ongoing support and resources to businesses and organizations that drive positive change, we aim to foster an environment where these enterprises can not only survive but thrive. The goal is to help impactful businesses scale their efforts and maximize their influence, creating a ripple effect of positive action throughout the economy.

Going Global: Expanding Beyond Borders

Our ambitions extend far beyond Brazil’s borders.

In 2025, we took a bold step forward by founding Impactos Positivos Global Platform Inc., a registered 501(c)(3) nonprofit organization in the United States. This international entity will serve as the foundation for expanding our Giving for Growth model – designed to move donations from intent to impact scale.

By celebrating and supporting positive impact globally, we aim to build a better future for everyone.